We constantly talk about the importance of building strong relationships in transportation. Whether you are a shipper, broker or carrier, developing and maintaining these partnerships are the keys to surviving the cyclical variations we see in the industry every year. I spoke about the importance of brokers and shippers doing this in the spring before the peaks of the summer season, and with volumes set to decrease in Q4, it is time for carriers to consider doing the same.
"Cuffing season” is a term used by many young adults that refers to a period of time in the fall when it becomes imperative to find a partner before the holidays and the long winter. The idea is that opportunities to cultivate a relationship are more scarce in the winter, so you need to strike while the iron is hot. The same thing is true in our industry. Signs that freight volumes are slowing down are already upon us and it will not be as easy to go straight to the load boards and find the good-paying freight.
Most brokers will have a team dedicated to carrier relations that are more than welcome to have an in-depth conversation about what types of trucks you are running, where you like to go, and what rates you need to remain profitable. This is a great opportunity for brokers to leverage their opportunity for capacity commitments in the future as well. Negotiating in good faith with reliable carriers around this time of year is the best way to be able to provide a high level of service to your customers when capacity becomes tight again.
A healthy relationship between a broker and a carrier can be a blessing, which benefits all involved. Don’t be afraid to pick up the phone and start looking for company's who are the right fit for you.
Feel free to Contact ARL Network we are happy to answer any questions you may have!
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